SEO is critical to running a business well, and should be accounted for in a business plan in order to help grow a successful, sustainable business (check the Victorious website to get all the details). I know I said I’d be getting back to this in a future article, but now it’s high time to bring the technical portions to a close. What I want to look at now is the business side of SEO. How do you find traffic, how do you get traffic, how do you build your site? How do you use Google and your website to attract visitors? I’m going to take a look at the last two points first.
What Makes a Good Landing Page?
The first thing you need to be able to do when writing your website’s home page is figure out what page your visitors are on. What type of site do you want your visitors to come to? There are a few things to think about here. You need to have a decent to excellent navigation bar, and all the pages of your site should lead people through it. This, of course, goes hand-in-hand with having a clear purpose and some kind of headline. The purpose of your site needs to serve as your focus, and the headline should keep the readers distracted from any details the page doesn’t tell them immediately. This goes for every page on your site, so I won’t give any examples, but the key is that you want it to be a compelling call to action in the eyes of your readers, with a clear goal in mind. And once they’ve got a clear goal, your page will have to get them to accomplish it, and that’s what makes your visitors stick around longer.
Creating a great landing page is so important because it communicates to the reader what they need to do, and what benefits they’ll receive from doing so. A visitor to your site will likely need to perform a few tasks in order to reach their goal. Perhaps they want to buy a book or an e-book, perhaps they want to read a book, perhaps they want to research and decide which books to buy.